Floorworld & Standard Turf: A New Era in the Middle East Flooring Industry
The Middle East’s flooring industry is due for a change of direction as it considers an exclusive agreement of strategic cooperation between Floorworld-the leader in flooring markets in the region and Standard Turf-one of the global leaders in artificial grass production in Dubai. Together, they are set to revolutionize the artificial grass solutions across the GCC, providing a new way of tackling residential projects as well as commercial ones by combining premium quality with unparalleled industry know-how.
Strength in Collaboration
Starting in 2009, Floorworld has been built to be the industry leader in flooring markets offering varieties from wood and laminate to vinyl, carpets, and decking & artificial grass. With a reputation built on quality, value, and exceptional customer service, the company affirms its pledges to achieve excellence and satisfaction. With its vast network of suppliers in the region, Floorworld has ensured that the market is supplied with high-quality products at prices that suit the broad needs of the customers.
Partnering with Standard Turf-the only FIH-certified manufacturer in the MENA region takes Floorworld’s offerings to new standards. Known for their innovative, high-performance products, Standard Turf has made a name for itself from sectors ranging from sports and landscaping to pet-friendly artificial grass. With vertically integrated manufacturing processes, every stage starting from raw materials up until the final product ensures excellence, making them one of the world leaders in synthetic turf solutions.
Expanding Reach Across the GCC
This collaboration is sure to change the face of supply of high-grade artificial grass across the GCC. Expanding its massive distribution network by including products from Standard Turf, Floorworld will now be able to reach a wider consumer market across luxury hotels, commercial complexes, and private residences. Part of its objective to expand production and direct-to-consumer model in the region, this collaboration follows the strategy of Standard Turf.
This new partnership will benefit both companies in meeting the requirements of a very fast-growing market for high-quality artificial grass. With Floorworld’s well-established showrooms and e-commerce platforms, customers across the GCC can now access Standard Turf’s state-of-the-art products more easily than ever before.
A Vision for the Future
This common vision forms the heart of this association: quality solutions for living and working environments. The marriage between Standard Turf’s new approach in artificial grass and Floorworld’s customer-first philosophy presents a promise to raise the bar for the industry. Be it a football field, a landscape project, or a residential garden, when these two giants are united, you are definitely assured to receive top-tier products that are carefully considered and delivered with the expertise of superior craftsmanship.
The partnership will look to drive innovation and growth, along with the new benchmark for artificial grass solutions across the region. It’s not just about transforming spaces but shaping a future where high-quality, sustainable artificial grass products become available to customers across the Middle East.
